Google research conducted in 2011 showed that people spend more time accessing the internet using a laptop or computer, ie 6.1 days per week. This figure is higher than the habit of watching television that is 5.5 days per week, also read newspapers (4 days per week) and listen to the radio (2.5 days per week).
"Men are still dominant in internet usage but female Internet users will continue to grow," said Erika Oktora, Google's Online Sales Manager Asia Pacific, when the conference Wired Woman Weekend at fX Lifestyle X'nter Jakarta some time ago.
According to Erika, women love to shop using the Internet, especially online shopping needs of fashion and cosmetics. More than 13 million Searcher per month are women who shop online beauty products and fashion. For Erika, the internet is a place for women to develop themselves, not only as users but also as a player. "Everyone has a chance so players on the internet," he explained.
Many examples of successful women entrepreneurs who are able to maximize the internet to supplement their income. Many of the applications on the Internet that enables women in business. If you are interested in optimizing the Internet to do business, there are a number of things you need to consider especially in targeting the potential market, women.
Erika mentions four factors must be met if you are targeting the female market, namely 4B (Be Found, Be Relevant, Be Acountable, Be Engaging).
1. Be Found.
Google says global survey, 65 percent of people believe the Internet search can help find the information needed. So, online businesses have great potential ahead. If you have a website to market a product, or an account on an e-commerce site, it will be more and more people are netted when they are looking for information related to the products you sell. Especially if you're selling fashion and beauty products targeted women.
2. Be Relevant.
The last five years, mobile is more developed than the desktop. All the people will turn to mobile to access the information it needs. If you want to hook customers mainly women market continues to grow, you need to adapt to these changes by using mobile applications.
3. Be Acountable.
You can measure the extent of your achievements in business using the internet. With the measured data, you can gain the trust of Internet users. For example, more and more visitors to your website, of course, Internet users will be more confident to transact with you. "Take advantage of your site's performance measurement tools that can provide real time data," advises Erika.
4. Be Engaged.
Wake attachment with female consumers who become your market segment. Women like searching, browsing, using apps, watching video, so use these ways to get closer to your market. Follow the development of female Internet users. Currently trending interactive video applications on the Internet that can be used for various purposes, including selling products Anda.Gunakan creative ways to closer business with female Internet users by understanding their lifestyle in cyberspace.
Source:http://tipssuksesberwirausaha.blogspot.co.id/2014/05/4-hal-yang-harus-anda-lakukan-untuk.html
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